Built to Last is about family, friendship and the community we build in. Here is how we give back.
Make-A-Wish Iowa · 2025
Kickoff for Wishes.
On September 6, 2025, during the Iowa vs. Iowa State game, we hosted Kickoff for Wishes, a tailgate and watch party in Skyfall, our 2025 HomeShowExpo house, before the show opened. It debuted the wish story of Gideon and raised more than $15,000 for Make-A-Wish Iowa.
Gideon’s wish video, which Make-A-Wish Iowa debuted at our event, went on to win a 2026 Upper Midwest Emmy.
Make-A-Wish Iowa: Kickoff for Wishes → Watch Gideon’s wish video →
Kickoff for Wishes at Skyfall · September 6, 2025
Make-A-Wish Iowa · 2024
Game day at Inception.
On September 7, 2024, during the Iowa vs. Iowa State game, we hosted Kickoff for Wishes, a tailgate in Inception, our 2024 HomeShowExpo house, before the show opened. It debuted the story of Lucy from Grimes, Iowa, and her wish to go to Disneyland, and raised more than $15,000 for Make-A-Wish Iowa.
Kickoff for Wishes at Inception · September 7, 2024
Make-A-Wish Iowa · 2026
A room of his own.
In 2026, we helped Make-A-Wish Iowa with a bedroom makeover for a boy facing a blood disorder.
Habitat for Humanity · 2026
Building together.
In 2026, our team volunteered on a Habitat for Humanity home in Des Moines, helping with the framing and siding installation.
We are proud of our awards, too. Awards →