
Inception.
A contemporary two-story walkout, built by Showtime Homes for the 2024 Home Show.
Inception at a glance
- Style
- Contemporary
- Form
- Two-story walkout
- Finished size
- 6,599 sq ft
- Premiere
- The 2024 Home Show
- Beds · Baths
- 6 bed · 5.5 bath
Bold, warmed by light.
Built for the 2024 Des Moines HBA HomeShow Expo, Inception was designed to try something new for Iowa architecture. Inspired by the energy of Las Vegas, it is bold and masculine, softened by rich textures, warm tones and intentional lighting.
A dramatic glass walkway connects its two wings: the primary suite and a floating office on one side, the main living spaces on the other. The primary suite is its own retreat, with a double-sided fireplace. A large chef’s kitchen, a hidden butler’s pantry, a home gym, a lower-level bar and a sunken golf simulator and theater round it out.
Glass, and light.
The living wing, the walkway and the stair.


The great room
Expansive windows and black millwork, open to the kitchen.


The glass walkway
It connects the two wings, over the open stair.


The kitchen
Fluted black panels over the range, lit from below.


The stairs
Floating treads, each lined with light.
Black stone, by firelight.
The primary suite, its bath and the powder room.


The primary bath
A double-sided fireplace set in black stone, beside the tub.

The primary suite
The same fireplace, from the bedroom side.


The vanity
Black stone and slim pendants under a tall ceiling.


The powder room
A black marble tower and floating shelves.

The wine wall.
Bottles floating on a black wall, framed in warm oak.

Lit at blue hour.
Stone, soffits and glass, glowing after dark.
Inception, a Showtime Homes feature.
Custom homes designed and built in central Iowa, and beyond for the right home.
One number from the start.
Our own design team, from the first sketch to the last fixture.
Built from our Urbandale studio in the Des Moines metro.
Every frame.

Skyfall.
Watch next →Begin your feature.
Tell us about the home you have in mind. We reply personally.
Begin your feature →



